Internet is considered as a phenomenal service because each individual around the world often uses the service several times per day. Internet is a perfect medium for social media networking to allow companies to expand their branding activities inclined with marketing strategies. Social media is widely used around the world because it is a facility that helps to connect with different individuals to become more aware with their activities.
Social media tools management
1. Website building: A website is already considered as a social media tool because it is a website that allows users to navigate the website. In order for a website to establish its own brand reputation online, a website must be created. This is the gateway for a company to penetrate the internet as a target market. Once a website is now being established in the market, it can be utilized by different social media as a way to generate more consumers of the company online aside from enhancing the physical market. Consumers online can have the opportunity to access the website in order to examine available products that can be bought online.
2. Search engine optimizer tools: Search engine tools are already embedded to each created website in order to increase the rank of a certain company's website to search engines. Search engine optimizer tools can be utilized by allowing the website to have an original content because a legitimate content aims to improve the ranking of the website to search engine tools. Graphical presentation is another considerable issue because it helps the branding reputation management to expose its company website with pure dignity. If a company aims to further increase their branding strategy online, they may seek help from online companies offering specialized search engine tools.
3. Advertising tools: In social media, each website and network of a certain website have own advertising programs that can be seen on the sponsor spot section of a certain website. Advertising is responsible for allowing social media to help brands become visible online. Showing the brand of the company is important to observe the existence of a displayed brand while navigating a website. Advertising tools are usually paid services that allow a certain website operated by a company to increase its target market structure and revenue management systems.
4. Social media websites: Are websites that provides network of communicating facilities that allows more users to concentrate on a specific website for socialization online. Websites that operates mainly for chatting, video chatting, and photo sharing tools that allows users to share their personal and business related values, information, and interests. Social media website is a significant social media tool to improve the branding reputation management of a company who is aiming to enter internet market base to generate more income. Social media website offers marketing opportunities because these are highly utilized online network due to convenient communication facility with low cost.
Effects of social media
1. Increase visibility: For a website that is always aiming for more viewers, social media does drives more traffic to their website. It is because traffic refers to the amount of users who are going to click a certain website that can potentially buy a product displayed on the site. Increased visibility helps to drive more potential target markets that could be generated to improve brand. Increasing visibility is a good sign for a certain company's website because there are more users that trust the website and sharing it to other users online. This would mean that the company's branding image can be further uplifted in such a way to promote more harmonious customer service relationships online.
2. Increase revenue: Increase in visibility have more chances that a company is going to generate profits from its products. It is because using social media intensifies consumer confidence to a product bought online. Revenue can potentially increase the company's sales value and assets because increased traffic enhances more supplies of the company to be produced online. This is because there are product demands that exists from online resource markets that helps the company to further generate more revenue to fund its projects further.
3. Cuts cost: Investing a brand online is far cheaper than using mass media. It is because mass media such as television, radio, and print media requires significant amount of fees in order for the company to expose its brand and products. In contrast with branding reputation management online, it only requires a fraction of the total cost being required from mass media. This is considered as a significant outcome because social media enhances positive reputation that can be allocating saved funds for other more important production facilities.
4. Saves more time: Establishing a brand online is considered as a passive effort because the company does not need to put further energy to target consumers. Having their own branding management online using their website entices consumer attraction online, which allows users to directly click on their website. Branding management reputation utilizing online marketing is an auto generated facility because there is a programmed structure of networks for users to see and explore online. Social media impact allows the company to place itself in the middle of a virtual traffic that is busy with active online users.
Challenges of social media
1. Hacking: Is the nemesis of social media because it is an activity that a certain unauthorized user is accessing database of a company even without consent. When a hacker is going to access a certain website, there is a significant damage that can produce because it destroys anything it accesses, which can damage the company's online branding reputation management. Hacking is considered as a crime because it is an act that contains deliberate intent against a certain individual, group, or a corporation.
2. Malwares: There are hundreds of thousands of malware that can be found online, which can significantly damage any soft and hard ware installed across the internet. Worms and viruses are responsible for consuming data file storage, which can potentially all files permanently, leaving behind traces of damaged information online. Malwares are automated programs that can manipulate a certain website or another program of target to delay branding reputation management process
3. Computer glitches: Refers to an online process that is a programmed computer network that is designed to disrupt a certain website during a period of regeneration. This includes systems that are auto programmed for delaying its online activity due to maintenance. Glitch delays transactions and advertising activities that degenerates branding reputation management. Computer glitches often happen several times a month, but this particular period can already lose several business transactions and exposure of products online
Solutions to challenges
1. Installing online security facilities: These are programmable materials that help a certain company to protect its information online against identity thieves. This includes installing anti-spyware programs that helps to evade unauthorized access by anonymous individuals, which can induce computer risks. Online security facilities can be self installed by the programmers of the company's brand owner or seeks third party computer technicians to protect the company's website and identity.
2. Application of new cyber laws: Laws prohibiting unauthorized access is considered to be a criminal offense. It is because it aims to convey damage, intimidation, and virtual coercion due to the extent of harm that can be produced against an individual, group, or organization. Penalties can range from few months to years depending from the intensity of the crime. Fines are also required by the government to mandate criminals to pay for their actions financially.
3. Education: A website should always learn about the challenges of social media threats especially when performing branding reputation management online. It is because there is lot of issues and concerns that should be identified and addressed before a risk becomes a potential threat. Knowing all about hazards of online and computer security should be enhanced. Solutions to online networks should be also addressed in order to prevent future problems.
No comments:
Post a Comment